Fitzy’s Brewery Brand
Robina Pavilion, after brewing their first beer, used branding as an opportunity to honour one of the pubs founders, Fitzy. I was able to re-draw his face and create an identity system for them that was full of personality and vintage appeal.
Design / Illustration / Client: Robina Pavilion
Process
When re-drawing his face, I changed some small details. I moved his eyes slightly to look at the camera, cleaned up the lips. I did this to ensured that the illustration style was simplified enough to be used in a distinctly personified logo. The overall badge design was sketched out a few different ways before settling on the final ribbon device.
