This Campaign, made in collaboration with Bluey and TEQ (Tourism and Events QLD) advertised QLD as Bluey’s home. The reach was significant as messaging was pushed out across OOH, TVC and PR.

My role was to oversee the creative for OOH. I worked with a professional retoucher to create photo composites of the Keepy Uppy game in different locations around QLD. These photos were then applied to multiple OOH layouts across Australia including consecutive panels and animated digital layouts.

Created with the team at Rumble Strategic Creative