About
Created at Rumble
Campaign Art Direction
For Pacific Fair's latest campaign, I introduce a vibrant new hue of bright yellow to complement stunning high-fashion photography. The chosen theme, “Dream in Colour”, (meaning to have bold ambitions) creates an otherworldly atmosphere that perfectly aligns with the visuals. By leveraging striking imagery alongside engaging in-centre activations, Pacific Fair is reinstated as a premium destination for high-quality fashion shopping.
“Pacific Fair took the campaign direction given to them and turned it into a bold and colourful activation”
“A key feature of this campaign was the generous use of colour and careful styling. I wanted the outfits to stand out over their blue sky/water backdrops.”
The addition of editing flowers into the water post shoot added an extra layer to the overall look that was fun, beautiful and uniquely spring/summer.
*Social media content and in-centre activations produced by Pacific Fair.