About
Client Work
Style Guide
Concrete Nation sells luxury concrete basins and baths. They wanted a style guide, and refined brand that would differentiate them from the soft “pastel look” of their competitors.
I gave them a statement green hero colour and a complementary blue, cream and red to populate their redesigned website and social assets. I designed a simplified circle stamp icon that can be used alongside the existing brand in both filled and outlined applications. Image treatments were specified to be colour overlays for instagram stories and softer gradients for other applications.
The end result was a comprehensive 73 paged document that clearly defined the growing brand’s visual direction in both print and digital mediums. This brand was strengthened through a bolder choice of colours that reflect their environmentally conscious practices.
