About
DESIGNED AT BRother&Co
Branding + Illustration
Amaroo is a luxury retreat found in the hinterlands of Byron Bay. This working farm is a beautiful place for groups to relax and reconnect with nature.
The wordmark and a matching illustrations were all drawn in a consistent ‘connected line style’. The final result is a unique, organic looking brand that stands out because of its handcrafted natural aesthetic.
“The ‘connected line style’ illustrates how Amaroo connects their guests to the land and each other. This also creates a unique, organic looking brand that matches the accomodation’s surroundings perfectly.”
This was a hand drawn “mud map style” illustration of Amaroo’s farm and accomodation.
Using a digital brush with a variable weight gave the illustration subtle thick and thin areas adding to the natural hand-drawn look.
“The Icon represents how Amaroo accomodation fits seamlessly into its natural environment. The simplicity of the four lined mark makes it memorable and iconic - a beautiful element to use in smaller applications.”
“Custom icons were also drawn in the same style as other assets. Each one visually represents a different aspect of the Amaroo experience”
